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Notte Labs is a product-led growth agency, helping startups execute hyper-aware and purposeful PLG motions.

We help them run thoughtful, systematic experiments that close reality—assumption gaps and help users get more out of your product.

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Clarity.
Gain awareness on how your users flow through and capture value from your product.

Growth Models.
Track how users flow through your GTM and product. From acquisition to monetization, see exactly where your revenue is coming from and what is driving growth.

Value Realization Models.
Quantify the value users capture using your product. Map their jobs-to-be-done journeys and measure which product interactions drive real success for users.

Intentionality.
Align your organization around growth initiatives with clear direction and shared understanding.

Setting Direction.
Define a north star metric and select focus areas for growth initiatives. Establish clear priorities to guide strategic decision making and resource allocation.

Team Alignment.
Create unity between product and engineering teams through a shared understanding on how the company grows, the north star metric, and strategic focus areas.

Decision Making Frameworks.
Apply data-driven frameworks for selecting and measuring organizational bets. Set a consistent decision-making process that aligns product and engineering efforts.

Knowledge Sharing.
Create systematic knowledge sharing across growth, engineering, and product teams. Establish regular communication that turns team insights into company-wide understanding.

Experimentation.
Setting up focused growth pods dedicated to running impactful, systematic product experiments.

Pod Kick-Off.
Setting up focused growth pods capable of running experimentation cycles independently, using either borrowed internal resources or Notte’s dedicated teams.

Cross-Department Alignment.
Setup close collaboration between growth and product teams, sharing assumptions about user behavior and translating experimental insights into organizational knowledge.

Structured Processes.
Deploy a systematic and scalable experimentation workflow using our proprietary Notte Scrum methodology for idea generation, prioritization, and execution.

Controlled Testing
Implement rigorous testing protocols and systematic insight generation to ensure experiment data integrity, statistical significance, and actionable next steps.

FAQ

What type of companies does Notte Labs work with?

We focus on software startups at around Series A who have validated product-market fit for their core product. We help them scale their product-led GTM motions—whether they are already running it or transitioning from sales-led, marketing-led, or founder-led growth.

What resources do we need to commit, and do you work with our existing team or bring your own resources?

Either or. We can enable your existing teams with our frameworks and coaching, or provide dedicated resources to handle product experimentation without diluting your core team's focus.

What does the typical engagement look like with respect to timelines and commitment?

We tailor engagements to your starting point—whether you need strategic foundation-building or can jump straight into growth experimentation. Consulting projects naturally vary in length, but experimentation engagements require a minimum three-month commitment to set up systematic processes and begin generating meaningful results.

What if we don’t have sufficient data infrastructure and analytics tools?

We'll assess your current setup and identify the minimum data requirements needed to move forward. We can recommend specific tools, processes, and partners to bridge any gaps while working with what you have today.

Still have a question?

Reach out to us at hello@nottelabs.com or via Telegram — we’ll get back to you the same day.